The MSP industry didn’t wake up one day and decide to become a mess… but let’s be honest—it has.
Over the last few years, something shifted.
Private equity rolled in – Once PE firms realized MSPs are predictable cash-flow businesses, they started buying them up.
Tool stacks exploded.
“Recurring revenue” became the north star.
And somewhere along the way, a lot of MSPs stopped acting like partners… and started acting like billing machines.
You’ve seen it:
-Endless add-ons and upsells
-Security used as a scare tactic
-“All-inclusive” support that somehow excludes everything important
-Environments never truly getting fixed—just patched enough to keep tickets flowing.
That’s not partnership. That’s a churn model.
Here’s the problem most MSPs won’t say out loud:
If they actually fixed your environment…
Reduced your issues…
Standardized everything properly…
Their ticket volume would drop—and so would their justification for the monthly spend.
So instead, many optimize for activity… not outcomes.
We took a different route at 48 Technologies.
48 Tech doesn’t sell tools.
We don’t stack products just to inflate invoices.
And we don’t rely on chaos to justify our value.
We focus on:
-Stability (systems that actually work the way they should)
-Security (without the fear-based sales pitch)
-Accountability (clear ownership of outcomes, not excuses)
And yes—sometimes that means fewer tickets, fewer “fires,” and a quieter environment.
That’s the goal.
Because IT should feel boring when it’s done right.
If your current provider is constantly busy but nothing ever really improves… that’s NOT normal.
It’s just normalized.
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